An introduction from Dame Anita Roddick:

“The way we age should be a cause for celebration. 

In many societies, mature women are celebrated as the wise women of their communities.

Women over fifty have amazing faces, full of expression and experience. It’s experience that gives our lives value and our faces character.

What I love about the Wise Woman™ range is that it embodies this positive outlook – it represents a refreshing celebration of the ageing process. 

It’s not about turning back the clock, or promising some magical elixir of youth. But an honest acknowledgement that as we age our skin becomes finer, drier, and more delicate, and has different needs.”